Posted on 16/08/2017
You’ve spent a lot of time and effort finding the right design agency, but the question remains: How do you know your website design is effective? Wouldn’t it be nice to move past hunches and assumptions, and to look at things more methodically? That is exactly what A/B testing can do for you. Embracing it allows you to use data to track the impact of individual design elements, as well as systematically improve the overall design. Effective website design is part art and part science. You have the art component covered by hiring a designer who understands principles of composition, typography, and aesthetics. A/B testing offers a scientific approach to conduct experiments, track your results, and improve conversions. Keep reading to find out what A/B testing is… and why it’s a key element in an effective design.